AI
Website AI Ready Audit
Operator Intelligence Suite
Suite Hub
Operator Series · Website Audit

Is your direct booking site ready for AI?

This audit checks whether an assistant can find, recommend and book you. Paste your website address and we measure most of it for you. You answer four questions and paste one listing description.

1. The raw text a site sends first.

This is the version an AI reads. It is the site stripped of its looks, just the words and the structure underneath.

2. The hidden labels.

A tidy block of information tucked into the page that spells out plainly what the place is, what it costs, and where it is. AI relies on these, because it does not have to guess. This is what mostly decides whether AI can find and recommend you.

3. The stuff that loads late.

Some sites only show the price and the calendar after extra code runs. That late content is often invisible to AI, because AI usually sees only the first raw version. This is what decides whether AI can actually book you.

The two scores below follow from this. Visibility is about the first two layers. Bookability is about whether your prices and booking sit in the raw version or load too late.

1
Your website

Your address is sent to a server to fetch the page. Nothing else is sent or stored.

This one check is different from the rest of the tool. To read your site, the address you enter is sent to a small server that fetches the page. Nothing else about you is sent or stored. The rest of the audit still runs entirely in your browser.

2
Your booking flow
Can a guest get from choosing dates to a confirmed booking without a step only a human can complete?
An assistant needs a concrete path it can work through or hand a guest to. JavaScript-heavy steps and widgets still count if they block that path.
3
Your listing copy
Does the description lead with what the place is and who it suits, rather than opening with a list of amenities?
An AI summarises the opening. A feature-first opening gives it nothing to recommend on.
Does the copy state concrete facts (location context, capacity, key amenities, distances) in clear sentences rather than marketing adjectives?
"Cosy and charming" is invisible to a machine. "Sleeps four, ten minutes from the station" is not.
Is the cancellation and booking policy stated in the text itself?
It is one of the first things an assistant checks before recommending.
4
Run the audit
Roger Bisschoff
Roger Bisschoff
Distribution and revenue consulting for short-term rental and serviced apartment operators
Get in touch → View profile

I look across an operator's whole commercial picture, revenue, distribution, guest experience, owner retention, tech stack, to find where the real growth opportunity is.

Map everything → identify the opportunity → quantify its value → direct what to do first