It takes two minutes. You get a demand read for your city and a readiness score, with the specific gaps to close.
Example result
Milan
High inbound demand
Readiness 46 / 100
4 gaps to close
Built by Roger Bisschoff, commercial and distribution leader in European hospitality.
1
Your location
Country
City
2
Your property
Type
Units / rooms
Avg. nightly rate
€
3
Your tech stack
Channel manager
Website access
4
Rate your readiness
OTA Visibility
Listed and active on Ctrip/Trip.com — the primary platform Chinese travellers use to book internationally. Fliggy and Meituan have no channel manager integration; those require a separate manual listing.
Weight: high
Payment Acceptance
WeChat Pay and/or Alipay accepted — at property or through your booking system.
Weight: high
Chinese OTA Reviews
Reviews from Chinese guests on Ctrip, Fliggy, or Meituan. Zero reviews is a conversion killer regardless of listing quality.
Weight: medium
Chinese Social Media Presence
Xiaohongshu (RedNote) is where discovery and trust increasingly form before a Ctrip search even happens. Absence here is invisible to guests earlier in their decision than a missing review is.
Weight: medium
Language & Communication
Mandarin content in listings, welcome materials, or staff communication capability.
Weight: medium
On-property Experience
Practical touches that matter: kettle, instant noodles, slippers, electricity converter, Mandarin check-in instructions.
Weight: low
Firewall & Digital Accessibility
Can Chinese travellers reach your website and booking engine? Most European sites fail behind the Great Firewall — blocked scripts, slow load, broken checkout. Operators rarely know.
Weight: high
ChinaCheck Result
Market potential
/ 100
out of 100
Your preparation
Based on your answers
readiness
Dimension breakdown
