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Operator Series · Growth Picture

Which tool should you run first?

Six quick questions, about two minutes, and a ranked Growth Picture showing exactly where you have the most room to grow.

About your portfolio
Roughly how many units do you manage?
1 AI visibility
Can AI tools like ChatGPT actually read your website properly, or could something technical be quietly blocking them?
Is your property described in specific traveller terms (the neighbourhood, who it suits, the practical detail) rather than generic marketing language?
2 Demand
Do you know which source markets actually drive your bookings?
Are you actively working to attract guests from a promising new market yourself, or leaving that job entirely to the OTAs?
3 Distribution cost
Do you know what each booking channel really costs you, once you include the hidden costs, not just the commission you see on the invoice?
Is your direct channel cheaper for the guest than your best OTA rate?
Is more than half your volume concentrated in a single OTA?
4 Unit profitability
Can you see profitability at the level of a single unit, not only the portfolio average?
Do you know which of your units lose money?
5 Guest experience
Do you capture and act on guest feedback systematically, or only read reviews as they arrive?
When something goes wrong during a stay, how quickly do guests usually hear back from you?
6 Repeat guest value
When guests return, do they mostly rebook direct, or come back through the OTA you already paid to acquire them?
Have you calculated the annual revenue and commission lost when repeat guests rebook through an OTA?
7 Owner retention
Do you know how many property owners you have lost to a different manager in the last 12 months?
Do you track whether you are actually delivering the revenue you promised owners at signing?
Roger Bisschoff
Roger Bisschoff
Distribution and revenue consulting for short-term rental, vacation rental, and serviced apartment operators
Talk through your numbers → View profile

I look across an operator's whole commercial picture — whether that's short-term rental or full property management — revenue, distribution, guest experience, owner retention, tech stack, to find where the real growth opportunity is.

Map everything → identify the opportunity → quantify its value → direct what to do first