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Repeat Guest Value
Operator Series

What are repeat bookings costing you on OTAs?

Most operators never calculate the revenue and commission tied to repeat bookings, whether from individual returning guests or from organisations booking long stays through OTAs.

Short-stay mode. Models individual guests who rebook on OTAs instead of direct. Useful for vacation rental and serviced apartment operators with mainly tourist bookings.
1
Your numbers
Annual booking volume
Total bookings or guest stays per year
Average booking value
€
Repeat / return booking rate
% of bookings from returning guests
Estimated: most operators don't track this yet (using 1%)
OTA commission on repeat rebookings
Avg rate when repeat guests book via OTA
%
Today
Repeat guest revenue
-
Commission paid on OTAs
-
Repeat guests rebooking via OTA
Projections
Two milestones: revenue gained and commission saved shown separately (not blended).
3-month milestone · repeat rate +1 point
Additional repeat revenue
-
Commission saved (direct vs OTA)
-
6-month milestone · repeat rate at 5%
Additional repeat revenue
-
Commission saved (direct vs OTA)
-
Today vs milestones
Built for operators who want the number before the strategy. Roger Bisschoff, 15 years in European hospitality distribution and commercial leadership across 1,500+ properties.
Operator Series, free diagnostic tools for senior property operators.
Framework by Roger Bisschoff · First published 2026 · Part of the Operator Intelligence Suite
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Roger Bisschoff
Roger Bisschoff
Commercial growth consulting for short-term rental, vacation rental, and serviced apartment operators
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I look across an operator's whole commercial picture, revenue, distribution, guest experience, owner retention, tech stack, to find where the real growth opportunity is.

Engagements are project-based: a focused review of one commercial area, or ongoing advisory support as needed. No fixed retainer required to start.

Map everything → identify the opportunity → quantify its value → direct what to do first